Privacy Policy

Last updated: June 2, 2026

Villuna, operated by North Arc Ventures LLC, operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the “Services”). Villuna is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term “personal information,” we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified, so that it cannot identify or be reasonably linked to you. We may collect or process the following categories of personal information, including inferences drawn from this personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

Contact details including your name, address, billing address, shipping address, phone number, and email address. Financial information including credit card, debit card, and financial account numbers, payment card information, transaction details, form of payment, payment confirmation and other payment details. Account information including your username, password, security questions, preferences and settings. Transaction information including the items you view, put in your cart, add to your wishlist, or purchase, return, exchange or cancel and your past transactions. Communications with us including the information you include in communications with us. Device information including information about your device, browser, or network connection, your IP address, and other unique identifiers. Usage information including information regarding your interaction with the Services.

Personal Information Sources

We may collect personal information directly from you (when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information); automatically through the Services (from your device and through cookies and similar technologies); from our service providers; and from our partners or other third parties.

How We Use Your Personal Information

Depending on how you interact with us, we may use personal information to provide, tailor, and improve the Services (including processing payments, fulfilling orders, managing your account, arranging shipping, and facilitating returns and exchanges); for marketing and advertising; for security and fraud prevention; for communicating with you and providing customer support; and for legal reasons, such as complying with applicable law or responding to valid legal process.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include disclosures to Shopify, vendors and other third parties who perform services on our behalf (such as IT management, payment processing, data analytics, customer support, cloud storage, fulfillment and shipping); to business and marketing partners; when you direct, request, or consent to our disclosure of certain information to third parties; to our affiliates or otherwise within our corporate group; and in connection with a business transaction such as a merger or bankruptcy, or to comply with legal obligations.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you. Information you submit to the Services will be transmitted to and shared with Shopify as well as third parties that may be located in countries other than where you reside. To help protect, grow, and improve our business, we use certain Shopify enhanced features that incorporate data obtained from your interactions with our Store, along with other merchants and with Shopify. In these circumstances, Shopify is responsible for the processing of your personal information. To learn more about how Shopify uses your personal information and any rights you may have, you can visit the Shopify Consumer Privacy Policy.

Third Party Websites and Links

The Services may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites. Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators, except as disclosed on the Services.

Children’s Data

The Services are not intended to be used by children, and we do not knowingly collect any personal information about children under the age of majority in your jurisdiction. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details set out below to request that it be deleted. As of the Effective Date of this Privacy Policy, we do not have actual knowledge that we “share” or “sell” (as those terms are defined in applicable law) personal information of individuals under 16 years of age.

Security and Retention of Your Information

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee “perfect security.” In addition, any information you send to us may not be secure while in transit. We recommend that you do not use unsecure channels to communicate sensitive or confidential information to us. How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, to provide you with Services, comply with legal obligations, resolve disputes or enforce other applicable contracts and policies.

Your Rights and Choices

Depending on where you live, you may have some or all of the following rights in relation to your personal information: the right to access or know, the right to delete, the right to correct, the right of portability, and the right to opt out of the sale or sharing of your personal information for targeted advertising. You may also manage your communication preferences and opt out of promotional emails at any time using the unsubscribe option in our emails.

If you reside in the UK or European Economic Area, and subject to exceptions and limitations provided by local law, you may also have the right to object to or restrict processing, and the right to withdraw consent where we rely on consent to process your personal information. We will not discriminate against you for exercising any of these rights, and we may need to verify your identity before processing your request.

Complaints

If you have complaints about how we process your personal information, please contact us using the contact details provided below. Depending on where you live, you may have the right to appeal our decision or lodge your complaint with your local data protection authority.

International Transfers

Please note that we may transfer, store and process your personal information outside the country you live in. If we transfer your personal information out of the European Economic Area or the United Kingdom, we will rely on recognized transfer mechanisms like the European Commission’s Standard Contractual Clauses, or any equivalent contracts issued by the relevant competent authority of the UK, unless the data transfer is to a country that has been determined to provide an adequate level of protection.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website, update the “Last updated” date and provide notice as required by applicable law.

Contact

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please email us at info@villuna.store. For the purpose of applicable data protection laws, we are the data controller of your personal information.

North Arc Ventures LLC
30 N Gould St, Ste R
Sheridan, WY 82801